“Liking isn’t helping. Be a volunteer. Change a life.”
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| Photography: Shooting Gallery Asia – Sebastian Siah |
This PSA ad campaign was created by Publicis Singapore for a volunteer program which called Crisis Relief Singapore. “Liking isn’t helping” is the central message of this campaign that was aimed at the ‘Facebook philanthropy’ problem nowadays.
Their message is simple but real. Publicis Singapore used the heartbreaking images directly to point out the issues that we have to concern about, as people nowadays only know how to spread the message on social media or even by sharing the guilt post to show their virtuous heart.
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by CrazyCloud |
As we all know, we can see many Facebook posts that I referred appear on our news feed, people use the photo of war or starving child only for earning likes and we have 2 choices can choose which are like/share the post or just ignore and continue scrolling the news feed as a heartless person. Sharing and liking are not a wrong thing but we can take an actual action instead of being a keyboard hero, the more effective and helpful ways to change this issue is to be a volunteer, make others life changed by taking an action. Virtual thing cannot be count in real life even it has a billion or million ‘likes’ or ‘shares’, which would not actually help and stop the crisis as well as victims.
Using a call to action tagline - “Be a volunteer. Change a life” to show the truth that earthquake, flood and war victims should receive people help, not the likes, be the voice of them. That's why this campaign is successfully to raise the awareness and persuade people awake on this usefulness liking/sharing ways.
Article by: Chan Shi Ning
"Publicis Singapore used the heartbreaking images directly to point out the issues that we have to concern about, as people nowadays only know how to spread the message on social media or even by sharing the guilt post to show their virtuous heart." - This sentence can be restructured to be smoother and get a better flow.
ReplyDelete"Publicis Singapore used the heartbreaking images to directly point out the issues that we have to be concern about; as people nowadays only spread the message on social media by sharing the guilt post to show their virtuous heart"
"As we can see, many Facebook posts that I referred appear on our news feed. People use the photo of war or starving children only for earning likes and we can choose to like/share the post or just ignore and continue scrolling the news feed as a heartless person. Sharing and liking are not wrong but we can take an actual action instead of being a keyboard hero. The more effective and helpful way to change this issue is to be a volunteer, change others' lives by taking actions. Virtual thing cannot be counted in real life even it has a billion or million ‘likes’ or ‘shares’, which would not actually help the victims and stop the crisis."
"That's why this campaign successfully raised the awareness and persuaded people to be awake on this uselessness of liking/sharing ways."
Some add on point like the ad uses image that appeals to the emotions of human beings and actually making them feel guilty makes this ad successful.
Editor: Lim Xin Yi