Killer Copy
First, killer copy is writing what individual feel which is included 3 principles guide, sound, scenery and structure.
For the sound, the question here is about your brand’s voice. Set the tone for the copy based on the product values and who we are trying to attract. The sound is carries the words along and keeps the readers with the product.
Second, scenery is a word choice that is the meaning delivered to readers with the precision of a crisp phrase over a fuzzy ramble. Using strong active phrase and verbs to write in the active voice.
The third, structure is combine all the parts fit together like the interplay between topic sentence and transitions, how ideas are introduced and expanded. Basic narrative rules apply, avoid thing that are strange or overly complicated in the introduction copy. Keep the language simple which is not only for readers easy to understand but also respectful of the user’s time.
From headlines and captions to text in meta data fields, copy keeps your visitors engaged and drives conversion.
Article by: Chan Shi Ning
Article by: Chan Shi Ning
Besides these three, there are few tips for writing killer copy.
ReplyDeleteFirst, know your audience
You need to understand who exactly you’re addressing. Why is that important? It helps you learn what kind of cultural references they’ll understand and the types of content that interest your site visitors. Simply put, don’t talk about The Walking Dead to My Little Pony fans. Instead, make sure your content makes sense to your visitors.
Second, bring out positive emotions
The best way to coax a conversion–especially a share–is to prime your audience by getting them to feel an intended emotion, whether it’s excitement, happiness, surprise, or intrigue.
Third, tell a story, and share your learning
Storytelling is a great way to evoke emotion and to convey information. Think of the fables you read as a child…nothing makes a point memorable like tying it to a narrative!
Editor: Choong Lerxin