Criticism on Foodpanda's Facebook Ad
Foodpanda is the
food delivery service in Malaysia. Users can order and get food anytime and
anywhere using the website and the app. The biggest advantage of this service
is that consumers can order food at a restaurant that does not have its own
delivery service and can taste it at home.
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| Captured from Foodpanda Facebook page (https://www.facebook.com/foodpandaMalaysia/) |
This is one of
the ads posted on Facebook by Foodpanda, which uniquely does not appeal
directly to their services. The ad is composed using salad recipes that are not
related to their services at all. But it captures the eye of consumers through
concise text and photographs. When Facebook users scroll down a post, they can
become more interesting by recognizing the content of the post, which has
nothing to do with the identity of the service. At the end of the paragraph, a
website hyperlink is placed with the sentence "more healthy picks this
way" to encourage consumers interested in a healthy diet to click on the
link.
Article by Woo Hayoung
Based on the Foodpanda’s Facebook ad, we found that the company did not use the outdated conventional promote ideas to post an ads on Facebook which can get the users attention and catch their curiosity as well.
ReplyDeleteAs we can see on this ads posted on Facebook, the writer trying to use different way to catch the users attention. They use the salad recipes as well as the delicious food images to stop the audiences scrolling hand. Besides that, they also use a different slogan to create a call to action, using the ‘healthy’ word to let the users more interesting to click the links that can be a new tip to remember.
Editor: Chan Shi Ning