How Can I Write Good Headlines?
A good headline is like a photo shoot in the minds of consumers, creating an excellent advertising effect. Here are 2 tips for writing headlines that will attract consumers.
1. Use shocking keywords.
 |
Sometimes, extremely provocative phrases can be well imprinted on the head.
The shocking thing is interesting. Also, it will not be forgotten and keeps hanging in consumer's head. The memorable headline is a great way to success your advertising strategy because it accomplishes your goal as an advertisement.
2. Do not assume that potential customers know what you know.
 |
| Source: https://dribbble.com/shots/1875541-No-Guesswork-Badge |
If a consumer lacking prior knowledge is confronted with a headline that does not contain enough information, the headline cannot attract consumers' attention, nor can it lead to a desire to purchase. Think about it from the perspective of a consumer, not your position in creating a headline with information.
Note that if you include too much information, the headline is unsuccessful.
Article by: Woo Hayoung
1. Photoshoot not photo shoot
ReplyDelete2. An extra tip can be added into this article, like "3. Make an audacious promise". Every consumer wants to buy something that is promising. A promise from a company is considered something valuable that consumers are looking for. When the headline is making certain promises, you are "daring" the readers to read the context; therefore you catch their attention. You also can easily persuade them to buy something they never bought before. But remember to never over-promise.
Editor: Lim Xin Yi